Artificial intelligence (AI) isn’t just a buzzword; it’s shaking up the marketing world in ways that are as exciting as they are game-changing. From automating everyday tasks to creating hyper-personalised customer experiences, AI is giving marketers the chance to connect with audiences in a whole new way. Here’s how it’s changing the game: 1. AI […]

So, you’ve got your product idea, your brand name (nice work!), and you’re ready to launch your online empire. But then you hit the big question: “Shopify, WooCommerce? How or where do I even start?” Don’t worry—you’re not alone. And this is exactly where B Brand Marketing comes in to help steer your ship toward […]

In a world where brands are competing for attention, Specsavers just quietly dropped the mic—at Sydney Airport, no less. Their new billboard says “Welcome to Melbourne,” leaving freshly landed travellers in a brief (but hilarious) state of panic. Did I just land in the wrong city? Nope, you’ve just been Specsavers-ed. This playful campaign is […]

Summer 2024/2025 is coming in hot, and so are the latest marketing trends. If you want your brand to bask in the spotlight rather than get burned by the competition, it’s time to shake up your strategies. From immersive tech to eco-conscious moves, these trends will help you ride the summer wave while keeping your marketing […]

The season of bright summer days, balmy breezes, sunset cocktails and celebrations is almost here! So, how are you planning to boost sales with events? Hosting an event can be a game-changer for business growth. Events can grow your brand by attracting new customers, retaining existing customers, increasing brand awareness, and driving sales revenue.

Your brand strategy is the foundation of how you build, shape, and communicate your brand identity. It’s essentially your business DNA. Whether you’re a fresh startup or an existing business, a robust brand strategy is vital for driving growth and achieving long-term success.

When it comes to brands that have transcended the ordinary to become cultural phenomena, Erewhon is the crème de la crème. This upscale Los Angeles grocery store isn’t just a place to grab your organic veggies—it’s a tourist hotspot, a lifestyle, and the ultimate stage for celebrity collaborations that everyone’s buzzing about.

When it comes to crafting your brand’s visual identity, the question isn’t just “what” you’ll create but “who” will do the creating. Should you reach for the easy-to-use, DIY delight that is Canva, or should you enlist a professional designer—a master of pixels and Pantone—who can turn your vision into a work of art?

Hosted in the iconic city of light, the Paris 2024 Olympic and Paralympic Games are a gold medal event not just for athletic prowess, but also for some of the most innovative marketing campaigns. Global brands have created campaigns that do more than promote—they inspire, connect, and resonate with audiences worldwide.

tbh Skincare, a leading name in the Australian skincare industry, has launched an extraordinary CGI advertisement in collaboration with B Brand Marketing. This innovative ad was developed using cutting-edge modern technology to create a memorable and engaging visual experience, setting a new standard in skincare advertising.

Wimbledon 2024 is not just a celebration of tennis excellence, but also a showcase of innovative marketing campaigns and brand activations that leave a lasting impression on global audiences. For brands, partnering with prestigious sporting events like Wimbledon offers numerous marketing benefits, including increased visibility, brand association with excellence, and the opportunity…

Rebranding is more than just changing a logo or updating a website; it’s a strategic initiative that can transform your business’s market position, enhance customer perception, and drive growth. As a leading Brisbane marketing agency, we understand the complexities involved in a successful rebrand. Here are our top five tips to ensure your rebranding efforts […]

The End of Financial Year (EOFY) period in Australia is a golden opportunity for businesses to boost their sales and engage with customers through compelling marketing campaigns. This annual event, spanning from late June to early July, sees retailers offering significant discounts and promotions, enticing consumers to make the most of the financial benefits before […]

The importance of how you position your product in the market has never been more important. Over-promising and under-delivering is real and making false claims can lead to severe consequences, from legal battles to tarnishing your brand’s reputation in minutes.

In digital advertising, crafting successful Meta ads requires a strategic focus on two essential elements: quality creative content and powerful messaging. These components are crucial for capturing attention and driving conversions. Poorly executed ads, whether due to subpar visuals or unclear messaging, are bound to produce disappointing results.

Over the last decade, the merging of creativity and technology has revolutionised how brands engage with their audiences. Leading this transformation is Computer-Generated Imagery (CGI), the game-changer that is reshaping advertising dynamics, particularly in social media and Out-of-Home (OOH) platforms.

In today’s modern marketing world, customer engagement should be a key consideration when developing a marketing strategy for your business. Take inspiration from successful marketing promotions from global brands such as McDonald’s, Hungry Jack’s, Myer, Coles, Woolworths, and Esmi – not only have these brands mastered engagement…

In the ever-shifting landscape of advertising, understanding your audience is more than just a tactic – it’s a core principle. As the saying goes, “When you know your audience, your audience knows.” It’s not simply about demographics; it’s about knowing where your audience hangs out, what they care about, and how to reach them in innovative ways.

Allow us to introduce Brodie – the driving force behind B Brand Marketing. Boasting over a decade of experience in marketing with an impressive track record of sculpting success stories for renowned brands within Australia’s tourism, entertainment, and hospitality sectors.

Step into the vibrant world of Coachella like never before as we uncover the most captivating brand activations of this year’s festival! With a bustling crowd of over 500,000 enthusiastic party-goers, brands spared no expense in turning the event into a kaleidoscope of unforgettable experiences. Let’s explore three standout brands that dominated the desert landscape. […]

Every year when the calendar inches closer to April 1st, the anticipation for a day of playful antics and mischievous pranks intensifies worldwide. From swapping shampoo with hair dye to replacing sugar with salt, April Fools’ Day fuels a contagious spirit of lighthearted fun that resonates across the globe.

In the world of marketing and advertising, real-time data and insights are pivotal in crafting effective marketing campaigns. Let’s explore the significance of data and analytics for business marketing in today’s competitive marketing landscape.

In today’s digital era, we strongly believe that accessibility isn’t just about ticking the box; it’s about developing and designing your brand to be accessible to everyone ensuring that your business is inclusive to reach all target audiences. Here are our top tips on how to make your brand more accessible. We believe creating an […]

In 2023, Australians spent $8.1 billion across retailers and department stores leading into the Easter long weekend, that’s an increase of 4.5% on 2022. With these trends expected to continue rising, we believe developing a strategic marketing campaign will help drive sales, grow your business and increase brand awareness. Let’s take a look at some […]

Virgin Australia is soaring to new heights of customer satisfaction with its latest announcement – allowing small cats and dogs to join passengers on flights. This tail-wagging move not only showcases the airline’s commitment to a pet-friendly journey but also reflects its dedication to enhancing the overall customer experience. With plans to launch this service […]

In the dynamic realm of online shopping, websites are joining forces with social media platforms to enhance the digital experience. Instagram, TikTok, Pinterest, and X have evolved into more than content-sharing platforms; they’re now thriving marketplaces where brands seamlessly integrate the latest social media trends for an engaging online shopping experience. Instagram posts can now […]

No matter where you looked, it was hard to miss the Swiftmania that swept across Australia last week, pulling in a massive 600,000 fans to revel in her seven sensational sold-out shows. Taylor Swift’s Eras tour is not just a musical spectacle but a marketing force, reshaping the retail landscape down under with its irresistible […]

In the field of marketing, timing is everything, and when it comes to the festive season, early bird marketers are reaping the rewards. The traditional Boxing Day sales have long held the limelight, but a new champion is on the rise — the November Christmas shopping season. With only eight weeks till Black Friday, it’s […]

The ‘House’ Analogy in Marketing: Building a Strong Foundation for Business Success In the fast-paced world of business, the importance of effective branding and marketing cannot be overstated. The pillars upon which a successful business stands, are much like the solid foundation and carefully curated interiors of a well-constructed house. Here at B Brand Marketing, […]

As the chill of winter falls behind us, there’s a palpable sense of renewal in the air. Spring is here, and with it comes the perfect opportunity to breathe fresh life into your marketing. Just as nature transforms, your business can shed the old and shine the new. Let’s explore how you can reinvigorate your […]

Start planning your summer marketing campaigns now to maximise the peak season sales!  Strategising and developing your summer marketing campaigns in winter can give your brand a competitive edge and result in glowing sales during the peak festive season. Let’s explore the benefits of early planning and discuss designing your summer marketing campaign with B […]

In today’s digital age, where attention spans are short-lived and online platforms are bustling with activity, planning your social media posts is paramount. Here’s why: Consistency: Planning allows you to maintain a consistent presence, establishing your brand’s voice and identity.

The famous blue tick has been a coveted symbol on social media platforms since its evolution. Previously only available to public figures such as politicians, actors, musicians, athletes and journalists, Meta CEO Mark Zuckerberg recently announced that the company is rolling out Meta Verified on Instagram and Facebook to all. The subscription service now allows […]

Make your business stand out with our Unlimited Graphic Design Subscription  While a picture may be worth a thousand words, well-executed design work can be worth thousands of dollars for any business. In a world where customers are consuming content 24/7, quality graphic design is essential in creating a powerful and lasting visual identity for […]

Yes, it’s true – after a few years of hiatus, the ever-popular, hotly anticipated in-person events are making a comeback, and let us say – we’re thrilled to hear it!   But why is event marketing important? Unlike conventional advertising, events offer opportunities for face-to-face interactions with a brand, serving up amazing experiences, knowledge, and valuable […]

At B Brand Marketing, we’re always keeping up with technologies and trends to ensure we remain relevant for every project we work on, so… we asked ChatGPT to write a blog on the pros and cons of itself. Here’s what it had to say, all written within 60 seconds… ChatGPT is a large language model […]

Your brand strategy is the foundation of how you build, shape, and share your brand. It’s your business DNA. Whether you’re a fresh startup or an existing business, your brand strategy is the strongest way to ensure you’re set up for growth and success. So what is a brand strategy? It is a holistic view […]

Sounds like a plan! If you’re looking to grow your business, increase traffic or advertise your products and services, we’d love to help! B Brand’s diverse range of marketing packages are designed with small to medium businesses in mind, and we’re pretty confident we can help shape and elevate your brand, no matter what stage […]

WHAT A YEAR! Projects big or small, we loved them all. Whether it was growing awareness, increasing traffic or promoting products and services, B Brand’s diverse range of marketing services provided exposure for over 30 businesses and boosted visibility and awareness among the local Australian market. We were constantly brewing up bold, fun and engaging […]

B Black Friday Savvy! B Brand Marketing is setting out to make this silly season full of social media wins with the ultimate Black Friday sale. Offering a 3-month social media content package with 1-month FREE, valued at over $1,100! This December will be one to remember for brands seeking assistance in growing their digital […]

In the ever-changing digital landscape, it is crucial for businesses to operate with a strong online presence. One of the most beneficial advantages of consistent social media is that you can successfully enhance your SEO ranking through copy, reviews and posts. SEO or search engine optimization is the ability for companies to increase the quantity […]

Tap, consume, engage, repeat – the familiar four step method that has become a crucial part of any modern day routine. With a paradigm shift in the way marketing collateral is consumed and billions of users at just the touch of a button, digital platforms have become businesses strongest asset and the best part – […]

Marketing campaigns are no longer advertised on one single channel, such as radio or TV, consumers today consume information on multiple platforms and devices such as TV, YouTube, radio and digital radio such as Spotify, social media, and more, often all around the same time. All of these touchpoints and channels are important milestones in […]