Why is organic social media so important?

Tap, consume, engage, repeat – the familiar four step method that has become a crucial part of any modern day routine. With a paradigm shift in the way marketing collateral is consumed and billions of users at just the touch of a button, digital platforms have become businesses strongest asset and the best part – they’re free! Social media is an unavoidable element of living in the 21st century and for the most part, it’s incredibly beneficial. Whether it’s growing awareness, increasing traffic or promoting products and services, social media can provide global exposure to your brand and will undoubtedly boost your visibility among potential customers. 

When starting out, it’s imperative to identify what you’re looking to gain from your online audience, is it awareness, engagement, community? Luckily platforms like Instagram, Twitter and TikTok have made it easy for businesses to connect effortlessly with their users through posts, videos, stories, plus much more! Take Instagram reels for instance – all users have the option to post their content to the platform and it will automatically be featured in the ‘for you’ feed of millions. This tool helps you connect to a larger, untapped segment of the market and opens the conversation for instant interaction, relationship building, and customer loyalty. 

Additionally, social media is key to driving traffic to your website through ads and posts. When engaging with users by replying to comments and messages you can easily connect and form a bond with your customers that ultimately increases traffic to your website.

Organic social media is also great for getting user’s attention without having to pay for the space. It is important to understand that organic and paid are not interchangeable, both have separate roles to play in helping you achieve your business goals. When it comes to building long lasting customer relationships, organic social media is your strongest asset.

In a world based upon technology, exhibiting a great social media presence will undoubtedly help your brand grow. There has never been a better time to share unique, engaging, channel-specific content that can provide value and ultimately build trust with your audience.