Your brand strategy is the foundation of how you build, shape, and communicate your brand identity. It’s essentially your business DNA. Whether you’re a fresh startup or an existing business, a robust brand strategy is vital for driving growth and achieving long-term success.

In today’s modern marketing world, customer engagement should be a key consideration when developing a marketing strategy for your business. Take inspiration from successful marketing promotions from global brands such as McDonald’s, Hungry Jack’s, Myer, Coles, Woolworths, and Esmi – not only have these brands mastered engagement…

Allow us to introduce Brodie – the driving force behind B Brand Marketing. Boasting over a decade of experience in marketing with an impressive track record of sculpting success stories for renowned brands within Australia’s tourism, entertainment, and hospitality sectors.

Start planning your summer marketing campaigns now to maximise the peak season sales!  Strategising and developing your summer marketing campaigns in winter can give your brand a competitive edge and result in glowing sales during the peak festive season. Let’s explore the benefits of early planning and discuss designing your summer marketing campaign with B […]

Yes, it’s true – after a few years of hiatus, the ever-popular, hotly anticipated in-person events are making a comeback, and let us say – we’re thrilled to hear it!   But why is event marketing important? Unlike conventional advertising, events offer opportunities for face-to-face interactions with a brand, serving up amazing experiences, knowledge, and valuable […]

Sounds like a plan! If you’re looking to grow your business, increase traffic or advertise your products and services, we’d love to help! B Brand’s diverse range of marketing packages are designed with small to medium businesses in mind, and we’re pretty confident we can help shape and elevate your brand, no matter what stage […]

WHAT A YEAR! Projects big or small, we loved them all. Whether it was growing awareness, increasing traffic or promoting products and services, B Brand’s diverse range of marketing services provided exposure for over 30 businesses and boosted visibility and awareness among the local Australian market. We were constantly brewing up bold, fun and engaging […]

Marketing campaigns are no longer advertised on one single channel, such as radio or TV, consumers today consume information on multiple platforms and devices such as TV, YouTube, radio and digital radio such as Spotify, social media, and more, often all around the same time. All of these touchpoints and channels are important milestones in […]