2022 – Let’s wrap it up!

WHAT A YEAR! Projects big or small, we loved them all. Whether it was growing awareness, increasing traffic or promoting products and services, B Brand’s diverse range of marketing services provided exposure for over 30 businesses and boosted visibility and awareness among the local Australian market. We were constantly brewing up bold, fun and engaging campaigns for our wonderful clients, setting them up for success by delivering guidance, insights, and collaborating on the next big idea to grow their business even further.

Not to brag, but we’d love to share some of our 2022 wins…

In the social media world, B Brand Marketing saw epic digital results for our clients. The below results are based on quarterly averages and are 100% organic social media posts, meaning $0 investment in paid advertising or boosted posts.

Organic Reels:

• Average 8,000 views per reel 
• Top performing reels – 35,700 views, 20,900 views, 18,600 views 
• Highest engaged post – 634 likes reaching 20,900 accounts

Organic Social Media Content Plans: 

• 40% increase in quarterly Instagram reach 
• 88% increase in quarterly Facebook reach
• 154% increase in quarterly Facebook page visits 
• 36% increase in quarterly Instagram engagement

In the Paid Advertising space, here are some 2022 client highlights and results:

• Hospitality industry smashing Click Through Rate (CTR) of 3.29% (FYI the industry average is between 0.47% and 0.70%) 
• New marketing campaigns and ad creative increased bookings by 20% 
• Refreshed ad creative reduced Cost Per Click by 30%, saving $0.29 per click 
• Fun and engaging messaging and ad creative increased Total Ad Clicks by 48%

At B Brand, we love helping shape businesses into brands that stand out amongst the crowd with our client’s priorities top of mind. Here are some wonderful reviews from our clients of 2022!

“llloovveeeeee itttttttt!!!!  You have nailed it my friends. F*cking epic. Well done. Thank you for capturing what I’m all about. Thank you”

“I’ve read the below and you have smashed it. I don’t know how you manage to underhand each and every clients needs as we must be all so different but you do and it’s a credit to you. This is all fantastic and I’m thrilled. “

“I LOVE IT!!!!!!!!!!  Honestly, it looks fantastic. In my wife’s words ” Thats F*cking hot”. Thank you, now I’m really excited.”

“Usually anything our comms services team review requires a couple of changes or doesn’t quite hit the mark, however both comms services and the graphic design team have said that the designs were perfect – on brand, ticked all the boxes and met all of our internal guidelines.  Thank you so much for your effort on this job, really happy with the end result.”

“OMG – You are amazing, it’s brilliant. I’m so impressed Brodie – what an amazing improvement. Thank you so much.“