Summer 2024/2025 is coming in hot, and so are the latest marketing trends. If you want your brand to bask in the spotlight rather than get burned by the competition, it’s time to shake up your strategies. From immersive tech to eco-conscious moves, these trends will help you ride the summer wave while keeping your marketing […]

The season of bright summer days, balmy breezes, sunset cocktails and celebrations is almost here! So, how are you planning to boost sales with events? Hosting an event can be a game-changer for business growth. Events can grow your brand by attracting new customers, retaining existing customers, increasing brand awareness, and driving sales revenue.

When it comes to crafting your brand’s visual identity, the question isn’t just “what” you’ll create but “who” will do the creating. Should you reach for the easy-to-use, DIY delight that is Canva, or should you enlist a professional designer—a master of pixels and Pantone—who can turn your vision into a work of art?

Hosted in the iconic city of light, the Paris 2024 Olympic and Paralympic Games are a gold medal event not just for athletic prowess, but also for some of the most innovative marketing campaigns. Global brands have created campaigns that do more than promote—they inspire, connect, and resonate with audiences worldwide.

tbh Skincare, a leading name in the Australian skincare industry, has launched an extraordinary CGI advertisement in collaboration with B Brand Marketing. This innovative ad was developed using cutting-edge modern technology to create a memorable and engaging visual experience, setting a new standard in skincare advertising.

Rebranding is more than just changing a logo or updating a website; it’s a strategic initiative that can transform your business’s market position, enhance customer perception, and drive growth. As a leading Brisbane marketing agency, we understand the complexities involved in a successful rebrand. Here are our top five tips to ensure your rebranding efforts […]

The importance of how you position your product in the market has never been more important. Over-promising and under-delivering is real and making false claims can lead to severe consequences, from legal battles to tarnishing your brand’s reputation in minutes.

Over the last decade, the merging of creativity and technology has revolutionised how brands engage with their audiences. Leading this transformation is Computer-Generated Imagery (CGI), the game-changer that is reshaping advertising dynamics, particularly in social media and Out-of-Home (OOH) platforms.

In the world of marketing and advertising, real-time data and insights are pivotal in crafting effective marketing campaigns. Let’s explore the significance of data and analytics for business marketing in today’s competitive marketing landscape.

In today’s digital era, we strongly believe that accessibility isn’t just about ticking the box; it’s about developing and designing your brand to be accessible to everyone ensuring that your business is inclusive to reach all target audiences. Here are our top tips on how to make your brand more accessible. We believe creating an […]

In the field of marketing, timing is everything, and when it comes to the festive season, early bird marketers are reaping the rewards. The traditional Boxing Day sales have long held the limelight, but a new champion is on the rise — the November Christmas shopping season. With only eight weeks till Black Friday, it’s […]

The ‘House’ Analogy in Marketing: Building a Strong Foundation for Business Success In the fast-paced world of business, the importance of effective branding and marketing cannot be overstated. The pillars upon which a successful business stands, are much like the solid foundation and carefully curated interiors of a well-constructed house. Here at B Brand Marketing, […]

As the chill of winter falls behind us, there’s a palpable sense of renewal in the air. Spring is here, and with it comes the perfect opportunity to breathe fresh life into your marketing. Just as nature transforms, your business can shed the old and shine the new. Let’s explore how you can reinvigorate your […]

The famous blue tick has been a coveted symbol on social media platforms since its evolution. Previously only available to public figures such as politicians, actors, musicians, athletes and journalists, Meta CEO Mark Zuckerberg recently announced that the company is rolling out Meta Verified on Instagram and Facebook to all. The subscription service now allows […]

Make your business stand out with our Unlimited Graphic Design Subscription  While a picture may be worth a thousand words, well-executed design work can be worth thousands of dollars for any business. In a world where customers are consuming content 24/7, quality graphic design is essential in creating a powerful and lasting visual identity for […]

Your brand strategy is the foundation of how you build, shape, and share your brand. It’s your business DNA. Whether you’re a fresh startup or an existing business, your brand strategy is the strongest way to ensure you’re set up for growth and success. So what is a brand strategy? It is a holistic view […]

B Black Friday Savvy! B Brand Marketing is setting out to make this silly season full of social media wins with the ultimate Black Friday sale. Offering a 3-month social media content package with 1-month FREE, valued at over $1,100! This December will be one to remember for brands seeking assistance in growing their digital […]

In the ever-changing digital landscape, it is crucial for businesses to operate with a strong online presence. One of the most beneficial advantages of consistent social media is that you can successfully enhance your SEO ranking through copy, reviews and posts. SEO or search engine optimization is the ability for companies to increase the quantity […]

Tap, consume, engage, repeat – the familiar four step method that has become a crucial part of any modern day routine. With a paradigm shift in the way marketing collateral is consumed and billions of users at just the touch of a button, digital platforms have become businesses strongest asset and the best part – […]