Meet The Face Behind B Brand Marketing

Allow us to introduce Brodie – the driving force behind B Brand Marketing. Boasting over a decade of experience in marketing with an impressive track record of sculpting success stories for renowned brands within Australia’s tourism, entertainment, and hospitality sectors, Brodie’s career highlights include multi-million dollar advertising campaigns with a commitment and focus on driving sales revenue, establishing brands and growing businesses.

As a true Visionary creative type, imagining the impossible is what she does best. Brodie’s true differentiator lies in her boundless creativity, dedication, and positive energy with a dream big and guns-blazing mentality. Whether it’s conceptualising a multi-million dollar advertising campaign, developing a new brand identity, launching new products to market, marketing events or digital marketing, Brodie and her team are guaranteed to exceed your expectations.

Over the years, Brodie has curated an impressive portfolio partnering with globally recognised brands to lead advertising and marketing initiatives for iconic tourism and entertainment brands. With a passion for new ideas and creativity, Brodie has left her mark on industries that thrive on innovation and impact. Her ability to seamlessly adapt to evolving trends has enabled Brodie to remain at the forefront of the marketing landscape.

Throughout Brodie’s experience in the corporate world, she noticed an industry-wide overwhelming emphasis on digital marketing, with many companies being urged to spend significant budgets on Google ads and Meta ads, often with no brand consistency or marketing strategy in place, which resulted in poor ad performance, and effectively wasted advertising budgets.

Recognising the importance of branding, and bridging the gap between creative development and implementation, Brodie embarked on the mission to establish a marketing agency that would provide businesses with a cohesive and integrated marketing approach while ensuring all touchpoints are considered during the customer journey. Today, educating clients to understand the importance of their brand while having a strategic approach focused on getting an ROI is at the forefront of everything B Brand Marketing does.

Since B Brand Marketing’s launch in 2021, Brodie has steered the ship through numerous milestones and successes for the agency and clients alike, and is on a mission to become one of Australia’s leading marketing agencies. Working under Brodie’s leadership at B Brand is an exhilarating journey marked by a vibrant and positive team culture committed to creativity, innovation and the ‘new’: new ideas, new approaches, new channels, new perspectives. They’re a dedicated and hard-working team that thrives on all challenges and projects; big or small.

Fast forward to 2024, and B Brand has evolved into the ultimate marketing hub for all things brand, strategy, creative, content, public relations, copywriting, and everything in between. Thanks to the supportive and empowering environment created by Brodie, team members feel valued and inspired, allowing them to take ownership, grow, and truly enjoy the collaborative journey.

And there you have it—Brodie’s vision in a nutshell. She’s here to keep growing, learning, and shaping the B team into the ultimate marketing powerhouse, with the mission to become one of Australia’s leading marketing agencies. Stick around for the journey; the best is yet to come!