Egg-cellent Easter Marketing Campaigns

March 26, 2024

In 2023, Australians spent $8.1 billion across retailers and department stores leading into the Easter long weekend, that’s an increase of 4.5% on 2022. With these trends expected to continue rising, we believe developing a strategic marketing campaign will help drive sales, grow your business and increase brand awareness. Let’s take a look at some inspirational marketing campaigns that have the BrandFeed tick of approval. 

McDonald’s Canada added a touch of cuteness to Easter back in 2016. Despite having limited themed product offerings, they enthusiastically joined in the festivities with a heartwarming campaign. Picture this: the iconic brown paper bag magically transformed into an adorable bunny, bringing joy to all. It’s a delightful way to show that Easter isn’t just about eggs and chocolate—it’s also about sharing and celebrating the holiday with your favourite fast-food crew!

IKEA has delighted chocolate enthusiasts with the reappearance of their beloved self-assembly milk chocolate bunny, VÅRKÄNSLA. This whimsical treat, now making its fourth annual appearance, is far from your ordinary Easter confection. Unlike traditional chocolate bunnies, the VÅRKÄNSLA is packaged in true IKEA flatpack form, a playful nod to their signature self-assembly products. Conveniently provided in three pieces and crafted from indulgent milk chocolate derived from certified and sustainable cacao sources, the bunny not only promises a delectable tasting, easy-build activity for all ages, but also embodies IKEA’s commitment to eco-conscious practices. Developing an innovative and creative campaign that seamlessly integrates their brand into the seasonal celebration is a great example of how a brand can capture the attention and resonate with your audience ultimately resulting in increased brand awareness.

Krispy Kreme UK launched the “Easter Eggschange” in 2023, a unique initiative partnering with Fareshare. Customers had the opportunity to trade their uneaten Easter eggs at their nearest Krispy Kreme shop in exchange for four Easter-themed doughnuts. The aim was to support disadvantaged families and ensure that households unable to afford Easter eggs could still enjoy the holiday. A feel-good campaign is always a win in our books!

Creating an Easter marketing campaign that stands out in the market is crucial for brands looking to hop into the holiday spirit and make an impact on consumers, especially with Easter spending reaching egg-ceptional figures. McDonald’s Canada, IKEA, and Krispy Kreme UK have all cracked the code with their innovative campaigns, showcasing their unique identities while bringing smiles to customers’ faces. By infusing their campaigns with creativity, authenticity, and a generous sprinkle of fun, they’ve not only delighted consumers but also strengthened their connection with them. It’s clear that brands that can keep the Easter egg-citement alive will continue to crack open success in the competitive marketing landscape.

Now, how can you spark creativity and optimise your digital channels for your own Easter initiatives?

BrandFeed’s top 5 tips for your Easter campaign:

  1. Engaging creative and copywriting: Create visually appealing content with compelling storytelling to captivate your audience.
  2. Integration across all channels: Ensure consistent messaging and visuals across various platforms to maximise reach and engagement.
  3. Valuable and relevant content: Develop Easter-themed content that is relevant and adds value to your audience.
  4. Connecting with your audience: Create engaging and interactive marketing communications that connect and resonate with your audience.
  5. Set KPIs for measurement: Establish clear metrics to track the success of your Easter campaign.