Game, Set, Match! Best Brand Marketing at Wimbledon 2024

Wimbledon 2024 is not just a celebration of tennis excellence, but also a showcase of innovative marketing campaigns and brand activations that leave a lasting impression on global audiences. For brands, partnering with prestigious sporting events like Wimbledon offers numerous marketing benefits, including increased visibility, brand association with excellence, and the opportunity to engage with a passionate and diverse audience. Let’s explore some standout examples of how brands elevate the tournament experience through creative and impactful marketing strategies.

1. Ralph Lauren’s Stylish Sophistication

As the official outfitter of Wimbledon, Ralph Lauren’s RL Tennis campaign blends fashion with sports, enhancing brand visibility and prestige. The campaign highlights exclusive collections inspired by classic tennis attire, available both online and on-site, and features renowned personalities to broaden reach. Immersive pop-up stores in London allow fans to experience and purchase the collection, boosting customer interaction and sales. Through these strategic activations, Ralph Lauren capitalises on the global platform provided by Wimbledon to reinforce their brand identity and attract a wider audience.

2. Stella Artois’ Social Media Content

Stella Artois is engaging fans with interactive social media content throughout Wimbledon 2024. From “The Perfect Serve” to “Wimbledon Trivia,” this eye-catching content encourages fans to participate by sharing their own Stella Artois experience throughout the event. The beer brand is capitalising on user-generated content, increasing social media engagement and brand visibility among tennis enthusiasts worldwide.

3. Rolex’s Storytelling and Sustainability Initiatives

Rolex combines storytelling with sustainability in its Wimbledon 2024 campaign. The luxury watch brand has created a compelling narrative around its brand ambassadors, such as Rodger Federer, emphasising their journey to greatness and commitment to excellence. Additionally, Rolex promotes its sustainable practices, highlighting initiatives like eco-friendly packaging and responsible sourcing, aligning with Wimbledon’s values of tradition and stewardship.

4. Evian’s Influencer Partnerships

Evian is leveraging influencer partnerships to amplify its presence during Wimbledon 2024. Collaborating with tennis influencers and lifestyle bloggers, Evian is creating engaging content highlighting its commitment to hydration and sustainability. Influencers are sharing their Wimbledon experiences, from exclusive access to Evian-sponsored events to behind-the-scenes moments with players, fostering authentic connections with their followers and promoting Evian’s brand values.

5. Lavazza’s Pop-Up Cafés and Sustainability Initiatives

Lavazza has created a sensory experience at Wimbledon 2024 with its pop-up cafés serving premium coffee blends. Beyond offering a taste of Italian craftsmanship, Lavazza emphasises sustainability with biodegradable cups and coffee grounds recycling initiatives. This eco-conscious approach resonates with environmentally aware consumers while enhancing the overall Wimbledon experience with a touch of Italian elegance.

Wimbledon 2024 exemplifies the union of sports excellence and innovative marketing strategies by leading brands. From Rolex’s storytelling and sustainability initiatives to Lavazza’s pop-up cafés, each campaign demonstrates a keen understanding of the audience’s values and brand alignment with Wimbledon’s prestigious legacy. As these brands continue to push the boundaries of creativity and technology, they set new benchmarks for sports marketing, ensuring that Wimbledon remains not just a tournament but a global spectacle of innovation and inspiration.